Find the HBR blog article by Bronwyn Fryer here

Good people work for bad companies – interesting title I thought. It certainly fits to this side and might even be published at the right spot, at the right time.

How can we, as employees, know that the company is not only not a ‘bad’ one but a ‘good’ one? I mean, for real?

Being in the area, I at least think that this perspective, working for a ‘good’ company, is very dear to me, is there something to it that it feels more and more important also for others? Is this a trend? When will this go away or will it not? I recently got into the position of arguing for this, that being employed by a ‘bad’-product-company is not an option but couldn’t convince my friend who grew up with the wish of having job and money security and, thus, having a different set of priorities and a different focus. My friend would value security for his family higher than satisfaction with his life/actions – as suggested in the article.

Today, a bunch of MBA students were not convinced that flow experiences/developing a skill and purpose would seriously motivate people (more) than salary; they (for the first time) asked for research and ‘proof’. Do we need to convince people to get ‘good’ companies?  The image of a company that performs well – is that rather connected with the image of a ‘bad’ company or a ‘good’ company? Theoretically, is it possible to only have ‘good’ companies?

‘good’ and ‘bad’: is product-goodness more related to seeing the company as ‘good’ or is it how the company treats its people? Are there other dimensions? I delibaretely don’t raise the good-bad-definition-question, maybe it is a shared judgment or a comparitive statement.

Comments and thoughts welcome btw 🙂 Tell us what you think!